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Digital Marketing Head

We are looking for a qualified Digital marketing head to take the lead in developing successful, long-term digital marketing strategies for our company.
As a Digital marketing head, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities:

  • Must be exposed complete digital space and related marketing strategies.
  • Responsible for ensuring every marketing creative adheres to the brand awareness and brand personality.
  • Expertise in all aspects of Digital Marketing activities including SEO.
  • Manage digital marketing team and train them accordingly.
  • Must have real time experience in project handling.
  • Should be a good team player.
  • Working knowledge of search engine optimization practices.
  • Prior experience in content marketing, content growth and SEO.
  • Outstanding ability to think creatively, strategically, and identify and resolve problems.
  • Experience with website optimization tools.
  • Experience in setting up and optimizing Google Ad words campaigns.
  • Strong organizational, time management, and analytical skills.
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Research and implement search engine optimization recommendations.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Instrument conversion points and optimize user funnels.

Requirements:

  • 5 + Yrs. of proven work experience as a Digital Marketing Specialist.
  • Excellent verbal and written communication skill.
  • Critical thinker and problem-solving skills.
  • Must have good leadership qualities and experience in managing the team.
  • Strong analytical skills and data-driven thinking.
  • Ability to work within a team and independently.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Know how to plan, create and implement a marketing strategy and having the ability to manage time.
  • Suggest and implement direct marketing methods.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Knowledge of ranking factors and search engine algorithms.
  • Writing powerful calls-to-action to convert visitors.
  • Filling websites and other content with effective keywords.
  • In-depth experience with website analytics tools (e.g. Google Analytics, Net Insight, Omniture, and Web Trends).
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, and Search Ignite).
  • Up-to-date with the latest trends and best practices in SEO and SEM.