The organic search performance is intrinsically dependant on quite a number of factors that seem to have an observable effect on the ability of your website to rank on the search engine pages. If a website is launched without an SEO, it becomes an issue down the lane when it comes to ranking the website on the search pages. Also, when a company is run by isolated teams that do not interact much with each other, especially with the SEO team, there are high chances for ranking issues to arise for the website. So is the case with companies when SEO is started after the website has been launched online.
At BOXFinity, a premium digital marketing agency in Hyderabad, India, we have clients across the world for which we design, develop, and promote their websites with the best strategies that we can offer. We involve advanced marketing strategies along with top-notch SEO services that to promote your company website. Our teams collaborate with each other and work together for the overall improvement of your company.
With our experience, we have realized that there are 4 most important factors that will determine the result and performance of the SEO efforts. Here they are!
1. Target Audience
The primary goal of the search engines is to present the right information in front of the right audience, i.e., to reach out your brand name to relevant users who keep browsing and searching across various platforms. When the relevant audience is targeted, the number of conversions will increase, which will, in turn, increase the number of advertisers, which will ultimately lead to an increase in the company’s revenue. For this to happen in the correct way, you should know your usability factors. When you identify and focus on your usability factors, the customer satisfaction increases that are translated into better website rankings. At BOXFinity, a popular digital marketing agency in Hyderabad, India, our expert techno-marketers help in promoting your website on the relevant platform.
2. Well-Suited Design
Just creating a website does not help in improving the SEO rankings. You need to create a design that will attract the users and help them discover your website, its products, and its services. Most of the time, a user discovers your website only through its links, and if your links are buried or not relevant to the content, then it is difficult to rank your website in a better position. So, it is important that your website design is user-intuitive with an architecture that allows easy crawling of the pages and with better distribution of the internal links.
3. Content Relevance & Quality
Your website content talks about what you are on the search pages. Gone are the days when keyword density in the web pages was the key to rank them on the search page. Higher the keyword density, better was the SEO ranking and vice versa. But, nowadays, the modern SEO strategies are all about quality and relevant content. For providing relevant content, you should have a clear picture of the purpose of the website and its services, its design, the target audience, the relevant platforms, etc. Once the relevancy and quality of the content are worked on, you should prioritize where the content goes. The top priority content goes on the page which catches the attention of the user and to engage them, whereas the less important content can go in the inner pages. At BOXFinity, you will find expert content writers in Hyderabad, India, who will provide high-quality relevant content to engage more customers.
4. Judicious Redesigning
Redesigning of a website involves changes in the web design, content, and affects the overall SEO effects on the website. When a website redesign is done carelessly without considering many basic facts, it is going to ruin the rankings big time. When a company blindly gets a redesign of their website, their organic traffic, and the rankings will nosedive. So, it is important that you crawl the current website before availing any website redesign services and gather all the relevant information regarding its ranking, title tags, content, etc. Make sure to put a redirect map in case the URL structure changes to have the redirects to the new site.
There are many companies who are not aware of how SEO services work and how even few changes in the website can adversely affect the SEO rankings. Creating relevant content to just create more links and for social shares is not going to help much unless the SEO team works on promoting them on the right platforms. It is important to be aware of how the SEO services, content writing, web designing, web development, and lead generation are tangled with each other. BOXFinity, being one of the top SEO companies in Hyderabad, India, strives to apply strategies for your company website to improve your brand name.