The concept of using attractive visual elements has never failed to impress a target audience. So is the case with the digital marketing services, where some fabulous visual graphics have worked wonders to appease the target users. And so, graphic designing should become one of the fundamental & functional aspects of a great digital marketing agency, reflecting the success of strategic digital marketing services. Every digital marketing agency is now incorporating relevant visual elements to convey information in various forms of content. As a consequence of this, internet marketing & graphic designing have now become inseparable, both aiming towards the success of a digital marketing campaign.

The increasing dependency on the internet & the rapid rise in the usage of social media has exposed the users to a lot of ‘Messages’, ‘Tweets’, ‘Stories’, and a lot more of such stuff. People today, are living a busy lifestyle, and it is necessary that these short-content provide all the necessary information to the users in just a jiffy and, that is where the visual graphic designing part plays a major role in grabbing the attention of the target audience. With so many digital marketing agencies booming in the industry, there is a lot of creativity mushrooming across the globe, and so is rising the competition amongst themselves. As a marketer, to stay on top of your A-game, you will need to know a bit about graphic designing, how to use it effectively, & stay proactive with some intuition.

In this blog, we go through a gist of what graphic designing is all about & the uncompromising rules to follow in order to make a successful design project for a far-fetched digital presence.

What Graphic Designing Is About?

In short, graphic designing is one of the oldest communication forms of marketing that involves creating art forms using visuals & text to convey relevant information to a user. Most entrepreneurs did not know the importance of visual graphic design for a long time as the availability of ready-to-use templates was being used extensively to convey the concept. However, the increasing demand for uniqueness & the rising competition in the market has paved the way to creating new, intuitive, and appealing designs that appeal to the users and attract their attention. The modern principle of graphic designing is about enhancing the user experience (UX) on all communication platforms including the microsite, website, landing pages, online ads, etc., and convey the message easily to the user.

what is graphic design

Proximity Practice

The grouping together of all the elements related to a design in order to guide a user understand your key message easily is commonly referred to as ‘Proximity’. It includes grouping similar & relevant content & elements in a single place like placing the captions close to the image, placing the image close to the relevant content, etc., to give the look of a single visual unit. Practicing proximity gives continuity to a webpage in a more systematic way and, will help in conveying the concept to the reader in a much clearer way.

Setting/Alignment

Alignment refers to the setting of all the content & the elements related to a single design unit in such a way that all the elements are synchronized with each other, making it much easier for the user to view, read, and understand the concept. Most of the designers have always opted for the ‘centered’ alignment so that all the visuals are visible well. However, with time, the modern concept of design has changed and it does not go by the rulebook to follow the old traditions. Many designers now opt for more non-synchronized layouts, but the underlying rule of putting all the elements as a single unit for the ease of the users remains untouched.

Repetitive Designs

Every designer has their own ideas and work poles apart from the others to create their own designs. But ultimately, their aim is to put life to the brand they are working on. Most digital marketing agencies work on visual graphic designs that are effective enough to persuade the user for a possible conversion. One of the most common graphic designing strategies is to use repetition tactics. When a design is repeated in different ways, it works like a marketing tool & visually appeals to the user by creating a statement about the brand. If used in the right way, the single repetitive designs can also typify your brand, mark its identity, & will represent your brand, and it will make it easier for the users to identify with your brand on any platform.

repetitive designs

Contrast

Visual graphic design is more about using the right colors to appeal to the user, and using contrasting colors have always proven to hit the bull’s eye. In simple words, contrast is when 2 elements of a single design are entirely different from each other. Most of the time, the term ‘contrast’ usually rings the bell of using different colors, but since graphic designing is more a content-based marketing strategy, contrasting aspects could include different fonts, different shapes, inserting white spaces in between, and other such stuff to easily grab the user’s attention.

Print Vs Web Design

If you are still under the misconception that print and web design will have the same approach, you are either naïve or do not have a clear idea yet about graphic designing as a digital marketing service. On a website, it is essential that you make the user stay on the webpage for as long as you can, and to achieve that you will have to appeal to the target audience in a way that interests them. Since the web pages are more in number compared to a printed version showcasing your company, it is essential that you work on maintaining the consistency throughout the pages to mark the identity of your brand.

print vs web design

Although there is a lot more to it, in short, graphic design is all about incorporating various elements of design like images, words, etc., and it is considered one of the most crucial digital marketing services. Most businesses are looking for different ways to engage their target audience, and using graphic designing in the right way has proven to be a successful strategy to impress the audience & keep them intrigued. The right designs, when done in the perfect way, can drive more traffic to your website, and the chances of conversions are also more. Also, it is essential that you keep updating your website & keep it alive with new & innovative designs to keep receiving the traffic & to improve the search engine rankings. At BOXFinity, a renowned digital marketing agency in Hyderabad, our graphic designers use advanced tools to create the most intriguing designs & our techno-marketers work diligently to improve your overall business prospects.

Author - Rekha Reddipalli

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