Boxfinity | digital marketing blogs

As time is progressing, the scenario of the digital marketing trends is also progressing accordingly, leading to a dramatic shift in many areas like SEO, social media, content marketing, PPC, etc., which can no longer be ignored by the businesses. Everything in the world today runs on technology that is evolving constantly, and if you do not keep up with the pace, you are longer in the race. The techniques that could have worked wonders earlier, may longer work now. Read more about Top 8 Digital Marketing Trends Of The Era That You Can No Longer Ignore[…]

Any activity where you put in your money is an investment, and it is not just an investment of your financial resources, but also of your time and efforts. Therefore, it is important to plan the right strategy which should be nurtured and optimized for the best results. Invest in the wrong place and it is only going to drain all your resources and funds as you keep heading on an unknown path. Most small businesses learn it from experience, some learn it from other’s experience, and some learn by exploring well about everything in detail. Read more about 7 Primary Digital Marketing Tools Essential For Content Creation & Marketing[…]

Experience and survey reports say that drawing a user’s attention and engaging them to visit your website is one of the foremost tactics to improve web traffic and to enhance conversions. This engagement is bound to happen only when the user knows well about your company brand, the products & services you offer, how they are relevant to the user, etc. So, creating strong and relevant content is one of the foremost things you need to focus on if you are planning on availing digital marketing services for your website. Read more about 7 Primary Digital Marketing Tools Essential For Content Creation & Marketing[…]

With more than a 100 million small to mid-size businesses in the world, there is a lot of competition on the edge. Every single company is trying to up their game at the slightest chance by implementing various strategies. But unfortunately, reports say that almost 80% of the new businesses or startups bite the dust within the first 2 years itself. You never know what the future holds in store for you. So, before you fall down badly, you need to research well & put in all your efforts to have your leg up in the competition. Read more about Top 10 Must-Use Digital Marketing Tools In The Market[…]

Since the digital way is the in-thing for marketing your products & brands, most businesses are opting for the same. Most companies are spending a lot of their budget and putting in more efforts towards their online advertising, marketing, & promoting of your brand, its related products & services. Apart from the fact that digital marketing is the trending way of advertising your business, the most likable thing about this way of online promotion is the real-time tracking. With the real-time tracking tactics, you can keep an eye on the performance of the website, your ads, and whatever you are doing to boost your business, and tweak them to make the necessary changes. Read more about Edging Tips For A Breakthrough In Your Digital Marketing Game[…]

Until a few decades ago, marketing was all about putting up advertisements for your business brand on the billboards, by placing ads on the radio or TV, by distributing pamphlets, making posters, etc. But now, almost everything in the world seems to be digitalizing, and so are the marketing strategies. The businesses have now started to focus more on promoting their brand on various platforms like social media, on search engines, on emails, etc. Reports show that in the past half decade, the shift has moved from traditional advertising to the digital marketing. Read more about A Handy Guide To Determine The Right Marketing Budget For Your Startup[…]

With the advancing technologies, the world seems to have shrunk as the interconnectivity amongst the people across the globe is increasing rapidly. And at the center of this change seems to be the ever-growing digital marketing services & technologies, and their increasing importance in our lives. The internet has become the hub where the businesses & marketers can reach out directly to the audience who are interested in your products & services and influence their decisions. But this can happen well and in the right way only when the margin of making mistakes is at its narrowest or, even better if there is no scope for any bloopers at all. Read more about Common, But Crucial Mistakes Made By Most Digital Marketing Companies[…]

No prizes for guessing what Google Analytics is! Still, for a brief overview for the beginners, Google Analytics is a free tool offered by the tech giant Google to help you analyze your web traffic and other related stuff. It is probably one of the strongest analytics tools to date that allows you to understand the performance of your website and lets you discover new insights to help improve it further. Of the many amazing features of Google Analytics, the best one by far is the easy approachability to the infinite data which tells you almost everything about your website. Read more about Why Is Google Analytics Important To Every Business?[…]

With the advancing technologies and competition in every market, people are turning towards the side that is more profitable to them currently. Loyalty has become a game with the loyal customers shifting towards another brand that gives more preferable offers. There is so much competition everywhere that it has become difficult for the techno-marketers to carry out their e-commerce services by maintaining a steady and loyal customer base. Since the powerhouse of the digital marketing companies is its audience, it is important to design strategies to bring in more customers and improve the sales. Read more about How Can Ecommerce Marketers Create A Stronger Customer Base?[…]

With digital marketing taking over the ace position as the primary source of advertising and promotion of a company brand or business, the focus is on adopting different and new strategies to improve the performance of the campaigns for more leads, better conversions, and enhanced business prospects. Of all the different digital marketing strategies, the paid marketing strategies seem to be the one that give your company name a wider reach on different online platforms leading to better conversion rates. Read more about 5 Prime Tactics That Could Help To Improve Your PPC Performance[…]

The organic search performance is intrinsically dependant on quite a number of factors that seem to have an observable effect on the ability of your website to rank on the search engine pages. If a website is launched without an SEO, it becomes an issue down the lane when it comes to ranking the website on the search pages. Also, when a company is run by isolated teams that do not interact much with each other, especially with the SEO team, there are high chances for ranking issues to arise for the website. So is the case with companies when SEO is started after the website has been launched online. Read more about Salient Cues To Help Boost Your SEO Game[…]

Having to face deception is one of the worst feelings ever, especially if you have put in a lot of efforts to make it happen. We are talking about the SEO rankings here! SEO experts strive hard towards the optimization of your website in accordance with the keywords by using current advanced techniques. And if the rankings sink ditching all your efforts, it is a nervous wreck. Even with stringent monitoring, there may be fluctuations in the keyword rankings or the website rankings. This may happen due to quite a number of reasons. Read more about Top 5 Reasons Why Your SEO Rankings May Insanely Fluctuate[…]

Studies say that the sense of vision is probably the most important sense that helps in attracting the most attention from an individual. So, it is important that you create something which helps in drawing the visitors towards it and engage them well. Everything today in the business arena is about its online presence. Be it on social media or on any e-commerce website, it is essential that people know about your company’s services and products. For creating this online presence at the right places, it is important to implement appropriate digital marketing strategies. Read more about How Important Is Web Design To Influence the Customer Experience?[…]

If you are a startup and trying to build up capital for your business, it is evident that you are looking to cut-down as many unnecessary costs as possible at the moment. Nothing happens overnight, and so, you will have to put in some real efforts for long times to see any appreciable enhancement in your business prospects. The wise thing to do at such a stage is to keep your costs to a bare minimum. Starting a company is not something which anyone can do because it needs so much planning, administration, and a lot more. Read more about 5 Reasons Why You Should Hire A Full-time Digital Marketing Company’s Service[…]

AI is the contemporary and leading-edge trend that is implemented widely in the digital marketing arena especially for carrying out the PPC campaigns. Many digital marketing companies are advocating that they use state-of-art AI and other machine-learning tools with an ambiguous promise that they will outperform the humans for carrying out the PPC campaigns. Although they make high claims that AI is being used for driving the digital marketing campaigns, the fact is that it is always the case. Read more about PPC Campaigns Run by AI or by Humans! Which Is Better?[…]

Are you a business entrepreneur catering to the B2B market? Then it is obvious that you must be striving hard to promote your business on various platforms using different digital marketing strategies. With the advancement in technology, there are so many different ways of advertising and promoting your company in the online marketplace. However, not all the strategies hit the bull’s eye. Few strategies fail, some work mediocre, and some show fairly good results. It all comes down to generating successful leads for the website. Read more about Are You A B2B Marketer? Here Are A Few Email Marketing Tips[…]

With advancing technologies, Social Media has become omnipresent and probably, one of the strongest platforms for communication. Apart from being a strong form of communicating media, social media is known to play a major role in the field of digital marketing. Since more than half of the world is out there active on social media, it is one of the best platforms used for digital marketing. So, by creating attractive and engaging advertisements with relevant content that promotes your company name, you should be able to target the right audience and be capable of converting them into loyal customers. Read more about Role of Social Media in the Digital Marketing Arena[…]

Believe in old sayings? It stands true most of the times and definitely for the one that reads “Content is King”. Although digital marketing is a chaotic blend of too many processes and strategies, content marketing comes in the forefront. As a matter of fact, strategies like SEO, social media marketing, etc., play an important role in advertising and in marketing, but still, content is considered to be one of the most crucial elements that help in reaping great rewards for a company. Read more about Content Marketing – One of the Best Long-Term Marketing Strategies[…]